The Challenge

Founded in 2021, Power Finance is a VC-backed fintech startup developing the next generation of co-branded credit card programs—helping major brands design modern, personalized financial experiences. The company’s platform enables global partners to create custom loyalty programs, seamless checkout flows, and advanced product insights powered by data-driven intelligence.

As a fully remote, cloud-native organization with a distributed workforce, Power Finance needed a secure and scalable AWS infrastructure to support its rapid product innovation. The team sought to balance flexibility with compliance, performance, and global accessibility—ensuring their environment could evolve alongside emerging fintech regulations.

Key challenges included:

• Establishing a secure, multi-account AWS environment for global development and production.
• Meeting regulatory and compliance readiness standards for financial data and access control.
• Enabling DevOps efficiency through modern Infrastructure-as-Code (IaC) and automation practices.
• Creating a future-ready foundation that could support multiple product offerings and global scalability.

After initially deploying their AWS environment independently, the Power Finance engineering team recognized the need for a partner who could help align their architecture with AWS Well-Architected best practices—setting the stage for growth, innovation, and compliance.

The Solution

Power Finance engaged UTurn Data Solutions, an AWS Advanced Tier Consulting Partner, for their Rocketry Rapid Launch program—a proven methodology that accelerates cloud deployment while ensuring security, compliance, and scalability from day one.

Phase 1: AWS Foundation – Rocketry Rapid Launch

UTurn began by implementing the Rocketry Rapid Launch framework—an enterprise-grade set of Terraform modules that delivers a secure, multi-account AWS foundation aligned with the AWS Well-Architected Framework.

• Creation of a new AWS master billing account with sub-accounts segmented by function (security, networking, development, staging, and production).
• Deployment of infrastructure-as-code (IaC) to automate provisioning, governance, and scalability.
• Configuration of security guardrails, IAM roles, and VPC isolation for each product environment.
• Centralized management and cost tracking across accounts for visibility and compliance.

By addressing foundational design considerations early, UTurn eliminated the need for future rework—ensuring Power Finance’s environment was efficient, secure, and ready to support future fintech workloads.

“The UTurn team has been instrumental in getting our infrastructure and AWS best practices in place. They show up with smiles, quick turnaround, and incredible engagement. We’re looking forward to continuing the great work together.”

– Vikas Gandhi, CTO, Power Finance

Phase 2: Architect-in-Residence (AiR) Advisory Program

Following the successful deployment, Power Finance extended its engagement through UTurn’s Architect-in-Residence (AiR) program. This ongoing partnership embedded a dedicated Senior AWS Solutions Architect within Power Finance’s team to provide hands-on guidance and optimization support.

• Migrating existing AWS instances into the new multi-account framework.
• Establishing cost management, monitoring, and security controls for production workloads.
• Advising on DevOps best practices to streamline CI/CD and infrastructure automation.
• Enabling the internal team through training, documentation, and knowledge transfer.

The AiR partnership ensures that Power Finance’s AWS environment remains compliant, cost-optimized, and adaptable as their platform and customer base continue to scale globally.

Tech Stack:

AWS Organizations · AWS IAM · AWS VPC · AWS CloudTrail · Terraform · Rocketry Rapid Launch Framework · Architect-in-Residence (AiR) Program

Measurable Results

UTurn’s partnership helped Power Finance implement a Well-Architected AWS environment in under 60 days, creating a secure, efficient, and scalable foundation for innovation.

• Accelerated deployment: New AWS environment built and fully operational in less than two months.
• Improved security and compliance: Multi-account structure enables isolation, role-based access, and compliance readiness.
• Infrastructure automation: Terraform-based IaC reduced provisioning time and improved DevOps velocity.
• Operational scalability: Architecture designed to scale with future growth and regulatory requirements.
• Strategic partnership: Continued collaboration through Architect-in-Residence ensures ongoing governance and performance optimization.

Why UTurn

Power Finance selected UTurn for its deep AWS architecture expertise, structured Rocketry methodology, and focus on enablement. Through Rocketry Rapid Launch, UTurn delivered a secure, automated AWS foundation tailored to Power Finance’s fintech requirements—allowing the startup to focus on product innovation and customer experience rather than infrastructure management.

Ongoing collaboration through the Architect-in-Residence (AiR) program ensures that Power Finance’s infrastructure evolves in step with its business, maintaining compliance, scalability, and operational excellence.

Ready to build a secure, scalable AWS environment for innovation? Partner with UTurn to establish a modern, Well-Architected foundation that enables your teams to innovate with confidence and scale with purpose.